Digital Analytics Fundamentals – Lesson 4.4 Setting up goals and ecommerce

October 24, 2018

This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at

Lesson objectives: Understand how to set up goals once you’ve put together your measurement plan. Recognize which types of actions can be tracked as goals. Understand how funnels can be used to analyze the path to conversion. Recall the steps to set up ecommerce tracking. Identify the difference between goal tracking and ecommerce tracking with Google Analytics.

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