January 15, 2020

Google AdWords Linked Accounts – Link AdWords to Google Analytics, Search Console, and YouTube



Check out how to link your Google AdWords account to your Google Analytics account, Google Search Console account, and YouTube account. Our Google AdWords Linked Accounts Tutorial will help you enable auto-tagging for AdWords and Analytics. In addition, you can get all of the most important metrics you need from your Google AdWords campaigns.

We always recommend linking your Google AdWords account to Google Analytics, Google Search Console aka Google Webmaster Tools, and to YouTube because you can get all of the most important advertising metrics. Google Analytics will help you understand the impact of your AdWords PPC Advertising campaigns.

We first start in the main home screen of Google AdWords. In order to find Linked Accounts, you need to click on the Settings icon in the top right hand corner. From there, under Setup, you need to click on Linked Accounts. That will bring you to the AdWords screen when you can start getting everything connected.

We then go through how easy it is to link your Google AdWords and Google Analytics accounts. It is at this time that we show you how to set-up Google AdWords auto-tagging so your campaigns are tracked automatically directly into Google Analytics. Auto-tagging makes your life much easier by passing off all of the important PPC Advertising data and Analytics you need to optimize your campaigns. You will just simply have to click Link in order to finalize the linking of your AdWords and Analytics accounts.


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