How to Use A/B Testing to Increase App Conversion Rates (CRO)
Find out how to incorporate A/B testing into your app growth using Google and Apple features.
In this episode of ASKyH, ASO Specialist Mike Hemi introduces the advantages and disadvantages of AB testing in the Android and iOS app stores.
Within the Google Play Console, you can test different aspects of your store listing for free.
For iOS, the process is not quite the same. Although there is now a new feature on Apple Search ads that allows the developer to test different screenshots and videos, it is quite limited.
You can also use third party companies, but this option has its downsides. Tune in to find out more!
Don’t forget to check out our resources in the links below or feel free to leave us questions in the comments.
2018 ASO Tips:
A/B testing success story: