November 15, 2019

How to Use Google Analytics to Track Social Media Traffic



As marketers, we’d like to know if we are getting traffic from social media sites like Facebook or YouTube, and what that traffic is doing. (Materials at http://bit.ly/2cTRge0). In this video, Jason explains how to use Google Analytics, including Advanced Segments, to identify inbound traffic from social media networks like Facebook, Twitter, LinkedIn, etc.as well as to learn if that traffic is converting (or not). Google Analytics is a powerful free tool and in combination with your social media, you have a powerful way to see what’s happening between your website and your social media efforts.


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