Search Engine Marketing 101
October 23, 2018
How Do You Get More Customers Online in 2 min
Search engines like Google are designed to provide the most relevant and popular search results for a search query! Search results are ranked by the popularity and quality of the web page, and how useful and relevant it is to the user’s query.
In order for search engines generate relevant results, they rely on more than just the right words. Today, many factors influence how relevant a web page is for search engines. Search engines operate with the assumption that the more popular a site, page or document, the more value it provides users. This assumption has been critical for providing high quality search results.
Popularity and relevance are not determined manually. Search engines use algorithms to determine which web pages are relevant and how to rank them by popularity. These algorithms contain many factors that are known as ranking factors, and change regularly.