EXPERIENCE

Senior Web Developer / SEO Specialist

2015 to present

• Lead and implement SEO strategies and implementation
• Website management, responsible for product development and front-end web development
• Support the digital marketing and social media team
• Website analytics integration including Google Analytics and Quantcast
• Deliver search engine optimisation, social media marketing, and search engine marketing to grow business.
• Develop and implement product strategies consistent with company vision
• Analyse data from analytics and teams to shape requirements, features and end products
• Work with senior management team to create product plans and roadmaps
• Produce and review new product proposals and ideas for stakeholders and senior managers
• Ensure products and releases are launched correctly and on schedule
• Give creative and technical recommendations to expand the product base and vision
• Create web architecture and designs for online services including servers and data flow
• Make technical and strategic decisions to grow our online public sites
• Introduced and implement Google AdSense to monetise over 2 million visitors and 10 million page views
• Audit and implement accessibility requirements and usability issues for all public websites inline with W3C, WCAG 2.0 standards
• Run security and vulnerability test on websites including supporting pen testing
• Ensure open source CMS are patched, updated and upgraded
• Provide first and second line support for all website related queries both technical and non-technical.
Interview new staff member including screening, setting tasks and training
Define tracking and reporting requirements with clients
Perform audits of existing Google Analytics accounts for clients
Profiles, views and filters, goals, custom metrics and dimensions, custom variables, event tracking
Manage QA and testing process
Develop and create reports and dashboards using Google Data Studio to monitor KPIs and supporting performance metrics

Web Developer / Designer

2011-2015

• Design and develop layout, visual appearance, and usability of websites.
• Liaising closely with the Development Director, Head of IT
• Report to Head of IT in the planning and development of the websites
• Develop new strategies on search engine optimisation (SEO) and
• Create and enhance presence on social media platforms
• Write web pages in using CSS/XHTML, working knowledge jQuery and PHP
• Ensure websites are accessible to all groups including those with disabilities
• Test website for functionality in different browsers and at different resolutions
• Debug and fix any errors
• Responsible and maintenance of websites, including graphics and functionalities
• Monitor web server and the site’s technical performance.
• Ensure that backup and security of the websites/databases are completed regularly.
• Monitor and manage Google Adwords, Google Analytics on a daily basis.
• Manage social media platforms, engage the audience to the content and generate traffic.
• Integrate social media platform with our websites and application

Web Developer

2008-2011

• Liaising closely with the Development Director, Head of IT
• Report to Head of IT in the planning and development of the websites
• Develop new strategies on search engine optimisation (SEO) and
• Create and enhance presence on social media platforms
• Write web pages in using CSS/XHTML, working knowledge jQuery and PHP
• Ensure websites are accessible to all groups including those with disabilities
• Test website for functionality in different browsers and at different resolutions
• Debug and fix any errors
• Responsible and maintenance of websites, including graphics and functionalities
• Monitor web server and the site’s technical performance.
• Ensure that backup and security of the websites/databases are completed regularly.
• Monitor and manage Google Adwords, Google Analytics on a daily basis.
• Manage social media platforms, engage the audience to the content and generate traffic.
• Integrate social media platform with our websites and application


EDUCATION

BSc Business Information Technology

2000-2004

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Institue of Design

1994-1997

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Expertise

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HTML5
70%
CSS3
65%
jQuery
50%
PHP
80%
WordPress
100%
SEO
75%
Photoshop
70%