Vlog Episode 4: Lead Optimization with CRO Tools

This week at RTB-Media we’re talking about Lead Optimization! Along with the 2 blogs covering different areas of this topic, my focus today will be Conversion Rate Optimization Tools – In today’s market you need more than a great product or service, you need to make sure your website is optimized to convert your traffic…

Episode 7: Data Analytics

Florian Zettelmeyer, Nancy L. Ertle Professor of Marketing; Director, Program on Data Analytics at Kellogg Data analytics fundamentally requires managerial judgment and leadership in order to be successful. Kellogg students learn a working knowledge of data science and how to drive business value with analytics.