Google Analytics Enhanced Ecommerce Tracking can be installed with Google Tag Manager. In our last part (link below) we discovered how to track the view of a Promotion with the Element Visibility Trigger. In this part, we are going to track the click of the Promotion. Part 1 – 🔗 Links: Enhanced eCommerce tracking demo…
Analytics Audit and Tag Planning | Lesson 3 (GTM for Beginners)
In lesson 3 of our GTM for beginners series, we will be discussing how to effectively plan a migration to GTM. This is a very important stage to ensure data quality before the implementation in GTM. I will also share with you a tag plan that will help you and your team document all the…
How to Install Google Tag Manager (2019) | Lesson 2 (GTM for Beginners)
In lesson 2 of our Google Tag Manager beginner series, let’s cover how to properly install GTM in your website with the most used CMS, Wordpress. Get some tips and learn more about container snippets and where to correctly place them in your HTML codes so you’d be ready for your first tag deployment. 🔗…