The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links

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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Artificial Intelligence for Profit: Strategies to Leverage AI and Generate Income

Artificial Intelligence for Profit: Strategies to Leverage AI and Generate Income

Artificial intelligence (AI) has rapidly become a game-changer in the world of technology and business. Its ability to automate tasks, analyze vast amounts of data, and make intelligent decisions has made it an essential tool for businesses looking to increase efficiency and productivity. However, AI can also be a powerful tool for generating income. In […]

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Money-saving apps using AI

Money-saving apps using AI

Cons: URL: https://www.mint.com/ App Store: https://apps.apple.com/us/app/mint-budget-bill-tracker/id300238550 Google Play: https://play.google.com/store/apps/details?id=com.mint Cons: URL: https://www.pocketguard.com/ App Store: https://apps.apple.com/us/app/pocketguard-personal-finance/id907647952 Google Play: https://play.google.com/store/apps/details?id=com.jdoqocy.pg Cons: URL: https://www.getwally.com/ App Store: https://apps.apple.com/us/app/wally-personal-finance/id907647952 Google Play: https://play.google.com/store/apps/details?id=com.wally.android Cons: URL: https://www.youneedabudget.com/ App Store: https://apps.apple.com/us/app/you-need-a-budget-ynab/id10407412 Google Play: https://play.google.com/store/apps/details?id=com.ynab.android Cons: URL: https://www.spendee.com/ App Store: https://apps.apple.com/us/app/spendee-budget-finance/id907647952 Google Play: https://play.google.com/store/apps/details?id=com.spendee.app It’s important to note that this list is not exhaustive […]

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black flat screen computer monitor

Top 10 AI-driven programming languages for development

There are many programming languages that can be used for artificial intelligence (AI) development, and the best language for a particular project will depend on the specific requirements and goals of the project. Here are 10 AI-driven programming languages that are commonly used for AI development:

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