The Practical Guide to Conversion Optimization Testing with Magento

Join Kevin Eichelberger as he walks you through the “why” and the “how” of Conversion Optimization Testing with plenty of examples and results from years of testing, from the second someone lands on your site, through the completion of a sale. With the deprecation of Google Website Optimizer, Kevin will also show you how to test on your Magento site without having deep technical involvement or changes to the code. You’ll learn how to test yourself without having to involve your development team – so that you can always be testing.

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Focus your effort on user experience and engagement We help you understand your users with data analytics so you can deliver better experiences and convert them into customers.

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