Shah Ali

• Design and maintain professional data-driven web applications for hundreds of concurrent users
• Worked with clients to tailor public web applications to their specific requirements
• Create unique web interfaces using modern CSS and JavaScripts
• Manage projects independently from start to finish
• Adopted Agile development methodology for maximum flexibility with changing client requirements
• Develop strategies and product development vision with senior Managers
• Implement SEO and UX strategies to increase user engagement and organic traffic
• Responsible for Google Analytics, Google Data Studio, Google Tag Manager, Google Webmasters
Tools, Google Custom Search, Quantcast and on page social engagement
• Responsible for web servers, and data backup

• Create SEO strategies and implementation
• Website management, responsible for product development and front end web development
• Support the digital marketing and social media team
• Website analytics integration including Google Analytics and Quantcast
• Deliver search engine optimisation, social media marketing and search engine marketing to grow business.
• Develop and implement product strategies consistent with company vision
• Analyse data from analytics and teams to shape requirements, features and end products
• Work with senior management team to create product plans and roadmaps
• Produce and review new product proposals and ideas for stakeholders and senior managers
• Ensure products and releases are launched correctly and on schedule
• Give creative and technical recommendations to expand product base and vision
• Create web architecture and designs for online services including servers and data flow
• Make technical and strategic decisions to grow our online public sites
• Introduced and implement Google AdSense to monetise over 2 million visitors and 10 million pageviews
• Audit and implement accessibility requirements and usability issues for all public websites inline with W3C, WCAG 2.0 standards
• Run security and vulnerability test on websites including supporting pen testing
• Ensure open source CMS are patched, updated and upgraded
• Provide first and second line support for all website related queries both technical and non technical.
• Interview new staff member including screening, setting tasks and training
• Define tracking and reporting requirements with clients
• Perform audits of existing Google Analytics accounts for clients
• Profiles, views and filters, goals, custom metrics and dimensions, custom variables, event tracking
• Manage QA and testing process
• Develop and create reports and dashboards using Google Data Studio to monitor KPIs and supporting performance metrics

• Design and develop layout, visual appearance and usability of websites.
• Liaising closely with Development Director, Head of IT
• Report to Head of IT in the planning and development of the websites
• Develop new strategies on search engine optimisation (SEO) and
• Create and enhance presence on social media platforms
• Write web pages in using CSS/XHTML, working knowledge jQuery and PHP
• Ensure websites are accessible to all groups including those with disabilities
• Test website for functionality in different browsers and at different resolutions
• Debug and fix any errors
• Responsible and maintenance of websites, including graphics and functionalities
• Monitor web server and site’s technical performance.
• Ensure that backup and security of the websites/databases are completed regularly.
• Monitor and manage Google Adwords, Google Analytics on a daily basis.
• Manage social media platforms, engage the audience to the content and generate traffic.
• Integrate social media platform with our websites and application

• Liaising closely with Development Director, Head of IT
• Report to Head of IT in the planning and development of the websites
• Develop new strategies on search engine optimisation (SEO) and
• Create and enhance presence on social media platforms
• Write web pages in using CSS/XHTML, working knowledge jQuery and PHP
• Ensure websites are accessible to all groups including those with disabilities
• Test website for functionality in different browsers and at different resolutions
• Debug and fix any errors
• Responsible and maintenance of websites, including graphics and functionalities
• Monitor web server and site’s technical performance.
• Ensure that backup and security of the websites/databases are completed regularly.
• Monitor and manage Google Adwords, Google Analytics on a daily basis.
• Manage social media platforms, engage the audience to the content and generate traffic.
• Integrate social media platform with our websites and application