Know which channels actually drive revenue
Channel Attribution in Quanrel tracks every touchpoint across a visitor's journey and credits the channels that genuinely influenced conversion — not just the last click before checkout.
Last-click reporting rewards the channel that happened to be there at the end. Quanrel shows the full path, so budget goes to the channels doing the real work.
What happens without Channels
Last-click hides the real story
A brand search click gets full credit for a sale that a paid social ad and an email actually influenced weeks earlier.
Budget follows the wrong signal
Channels that build awareness get defunded because they rarely show up as the final touch.
Cross-channel journeys are invisible
Most analytics tools report channels in isolation, not as the connected path a visitor actually took.
Everything Channels gives your team
Multi-touch attribution
Every touchpoint in a conversion path is tracked and weighted, not just the last one.
Channel value comparison
Compare channels on real influence over conversions, not just traffic volume.
Campaign-level detail
Drill into which specific campaigns and sources contribute to revenue, not just channel categories.
Budget-ready reporting
Attribution data formatted for the conversation about where spend should move next.
From install to insight
Every touchpoint is logged
Channels, campaigns, and sources are captured across the full visitor journey.
Conversions are traced back
Quanrel connects each conversion to every touchpoint that led to it.
Channels are ranked by influence
See what's actually driving revenue, and where budget is underperforming.
Works alongside Channels
Common questions about Channels
What attribution model does Quanrel use?
Quanrel tracks the full multi-touch path and weights each touchpoint's contribution, rather than defaulting to last-click or first-click only.
Can I compare channels by revenue, not just conversions?
Yes. Channel value analysis is built to connect attribution data to the commercial outcome, not just conversion counts.
Does this work alongside my existing ad platform reporting?
Yes. Quanrel isn't a replacement for platform-level ad reporting — it's the cross-channel view that shows how those channels work together.
Ready to see channels on your own site?
Last-click reporting rewards the channel that happened to be there at the end. Quanrel shows the full path, so budget goes to the channels doing the real work.