Turn ranked opportunities into a plan your team can execute
The Work Plan tracks conversion optimisation work from backlog through to completion, with every task connected back to the opportunity and evidence that justified it.
A prioritised list is only useful if it turns into shipped work. The Work Plan bridges the gap between "we found this" and "we fixed this," without losing the context in between.
What happens without Work Plan
Insights don't make it into sprints
A finding shared in a report often dies there, disconnected from the tools teams actually use to plan work.
Context gets lost between tools
By the time an opportunity reaches a project tracker, the supporting evidence is usually gone.
It's unclear what's actually in progress
Without a shared view, it's hard to tell what optimisation work is backlogged, active, or done.
Everything Work Plan gives your team
Backlog, in-progress, and done tracking
A clear status view for every piece of optimisation work.
Evidence attached to every task
Each item links back to the opportunity, data, and reasoning behind it.
Direct opportunity hand-off
Move ranked opportunities into the plan without re-typing context.
Progress visibility for stakeholders
Give leadership a clear view of optimisation work without a separate status meeting.
From install to insight
Opportunities move into the plan
Ranked issues are added to the Work Plan with one click.
Work is tracked through to done
Each task moves through backlog, in progress, and completed.
Impact is validated afterwards
Completed work can be measured through Experiments to confirm it worked.
Works alongside Work Plan
Common questions about Work Plan
Does the Work Plan replace tools like Jira or Linear?
Not necessarily. Many teams use the Work Plan to prioritise and track optimisation work, then sync specific tasks into their existing project tracker.
Can I assign tasks to team members?
Yes. Tasks in the Work Plan can be assigned and tracked through to completion.
Does context carry over from Opportunities?
Yes. Every task retains a link to the original opportunity, including the data and reasoning that justified it.
Ready to see work plan on your own site?
A prioritised list is only useful if it turns into shipped work. The Work Plan bridges the gap between "we found this" and "we fixed this," without losing the context in between.